I led the production of the Prize’s first book, “No Guts, No Glory”, a 120 page coffee table book. For this, I came up with the concept, hired and managed a team of five journalists, an editor, graphic designer, photographer, and publishing house to bring the book to life over 6 months. We printed 400 copies and mailed them to key stakeholders, journalists, and other influential New Yorkers to celebrate The David Prize’s 5th anniversary.

In 2024, I launched New York’s Newsletter, a publication I curate as an extension of The David Prize’s mission (“a celebration of New Yorkers with ideas for extraordinary change”).

Moving away from a traditional non-profit newsletter, I wanted to move us to a more modern platform (Substack!) and create a new visual identity to bring in a larger audience than just those interested in applying for the Prize.

We’ve grown to house 21.4k subscribers with an average open rate of 48%.

For Kode With Klossy’s 2021 application launch, I worked with designer Elise Nichols to produce still assets that we utilized to promote the application cycle.

Once Elise established a color palette and feel for our 2021 assets, I interviewed a handful of alumni about their experience in the program and produced three application videos we shared to encourage other young women and non-binary students to apply by highlighting the breadth of past students’ outside interests and experience levels.

• Meet Gitanjali

• Meet Izzy

• Main Application Video

When Kode With Klossy had the opportunity to launch our very first merch collaboration, I was able to spearhead the project including product inception, marketing, sales, and distribution; working with both artist Shantell Martin and founder Karlie Kloss to create a product and digital campaign that felt representative of Kode With Klossy’s ethos.

Martin’s globally celebrated work invites audiences to become part of her art, not just spectate. Coders are so much more than people working in dark corners with their hood on. That’s why we landed on a hoodie collab aimed at flipping the script and celebrating the stories of those who wear it.

To promote the hoodie we collaborated with three coders: Anna, Molly, and Juvaria -- all Kode With Klossy alumnae, and used our platform to tell their stories.

Kode With Klossy posted our first TikTok in March 2020 and 6 months later gained 80K+ followers and over 1.5 million likes. We were also selected to join #LearnOnTikTok landing them a grant as part of the platforms education iniative.

Through this project I was able to secure us a spot in this program, and manage a group of 6 creators who work to fulfill our contractual obligations as a TikTok partner.

https://www.tiktok.com/@typehouse

When Kode With Klossy camps went virtual due to COVID19, we quickly had to pivot our marketing to ensure applicants had a clear understanding of the 2020 summer offering, and remained excited about the opportunity to join us at our URL camps.

I ideated and designed all camp assets and deployed them across our social media channels, website, and newsletter.

Each year Kode With Klossy promotes our free 2-week code camps.

I worked to design and share all Kode With Klossy’s social assets for our 2020 camp recruitment cycle.

In 2017, @kodewithklossy received a DM from an eager young woman in tech interested in supporting the non-profits initiative. We responded in 2018 and ended up creating a podcast called “Techsetters,” following Sam and her friend Jenny: two millennial engineers obsessed with tech. After spending their undergrad years at Columbia and Harvard respectively, learning the ins and outs of computer science - they’re ready to continue their studies in the “real-world.”

I was able to work on this project from inception to launch supporting our producer on creative and production.

https://anchor.fm/techsetters

Kode With Klossy Summer 2020 was fully virtual - for it, I created a 161 page yearbook using content collected from camp and QR codes that led to virtual camp pages that included class montages and notes from scholars’ teachers. Since we could not distribute as much physical swag as we typically would - we believed this would be a fun solve to give scholars a good memory of their 2020 Virtual Camp!